If you care about User Experience and I mean, really care about User Experience, then go and grab a brew and take 30 minutes out to watch this. I found my self standing in the middle of the office involuntarily clapping at my laptop screen by the end as though I was actually there!.. but hey that I can tell you, is a good thing...
So, ''A Dark Pattern is a type of user interface that appears to have been carefully crafted to trick users into doing things, such as buying insurance with their purchase or signing up for recurring bills.'' - Harry Brignul... this happens everywhere on the web, by some of the biggest players out there and in short, that aint right!
So, Harry has decided to do something about it, check this absolutely brilliant presentation on the subject and join the crusade to fight user deception worldwide.