Head of Product Design
JAN 2019 - PRESENT: bridge-u.com
Hybrid, leadership and principal product design role for an industry disrupting EdTech start up, defining and delivering design vision for both existing, and new BridgeU products we are bringing to market, along with building a mature UX/product design function.
Key Wins:
Set clear and inspirational strategic design vision for new and existing products BridgeU are bringing to market.
Grew and developed the design team from 1 product designer when I joined to a team of 5 product designers + 1 dedicated UXR, coaching the team to practice and evangelise mature discovery/design/validation UCD process.
Work continuously with counterparts in product and senior leadership team, creating and utilising in depth user journey maps and UCD work to influence product direction and strategic goals.
Established a research practice and lead a XFN VoC (Voice of Customer) working group that utilises user feedback to inform product direction.
Lead definition and tracking of UX Outcomes and measures of success in support of user activation, engagement and retention funnels.
Lead the creation of comprehensive, unified ‘atomic’ design system to support both product & marketing (CX) landscape.
Founder @ Behind the Groove
JAN 2018 - PRESENT: behindthegroove.co.uk
Digital publication behindthegroove.co.uk is my very own labour of love side hustle, and serves as a tribute to a long standing love affair that I continue to have with underground electronic music.
I’ve been buying records, DJ’ing and even producing House & Techno music since my early teens and it still plays a pivotal role in shaping who I am today.
The foundation principles of Behind the Groove are to unearth the untold stories of how the early house and techno scene formed, through in depth interviews with highly regarded, long standing, scene forming, pioneering artists, DJ’s, labels and promotions.
My Role: (Side hustle) - Everything, including all branding and design, interviewing and content creation/curation, vinyl pressing projects & DJ mixes.
Head of UX & Design
DEC 2017 - JAN 2019: huddle.com
Working closely with product and growth leadership within the organisation. My role is multi faceted, leading and managing mature UCD practice for our well respected UX Design function... Defining clear and inspirational UX/UI design vision & strategy that is aligned with business goals, and maintaining principal design direction for all product platforms.
Key Wins:
Definition and evangelisation of clear & inspirational UX Vision & design
Introduction of SUS Scale usability metrics
Integration of design to dev handoff process integrated with Agile product development lifecycle
Introduction of UX career development framework for all levels of UX team
Leadership of transformational 'UX Vision' web app re design (Yielding 11pt uplift in SUS over 10 months)
Principal UX/UI Designer
JAN 2015 - DEC 2017: huddle.com
Working closely with the Director of Product to contribute to the overall Product strategy, my responsibilities include setting clear and inspirational UX design vision across the entire Product & Technology team, along with ongoing management and process definition for the UX function itself. The hybrid nature of my role means that along with leadership and management responsibilities, I still maintain involvement in detailed UX design.
UX/UI Design Lead
DEC 2012 - OCT 2014: rentokil-initial.com
UX/UI design lead role, allowing me the opportunity to build and lead a team of 3 UX/UI designers into a recognised function. Consulting, planning, problem defining and solving. My primary responsibility was to define and contribute to a suite of UX disciplines, along with carving delightful UI designs & standards. As lead designer I was the voice of UX, managing the expectations of senior stakeholders and offering stewardship of UX and Design across the RI digital portfolio on Desktop/Tablet/Mobile platforms.
Senior Web/App UX designer`
JUN 2010 - NOV 2012: rentokil-initial.com
Group level role responsible for leading & Championing UX disciplines and awesome design execution on various high profile online and offline applications, internet, intranet and extranet sites, for Marketing, Operations and Sales functions, both internal and public facing.
Web/App Designer
SEP 2007 - JUN 2010: rentokil-initial.com
Contributing design input and practicing UX disciplines across a portfolio of online & offline applications, internet, intranet and extranet sites, for Marketing, Operations and Sales functions.
Work / Play
